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James Tresadern

Fashion Promotion, BA (Hons)

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About me

Hey! I’m James, a 2022 Fashion Promotion & Marketing graduate, passionate about creative marketing with a conscience.

With 2 years experience both working in-house and in an agency environment (gained via two creative marketing internships), I love working on campaigns from the conceptualisation and creative development stages, through to delivery and analysis.

With a love for conscious marketing that doesn’t skimp on creativity, my varied skill set enables me to work equally as passionately on market research and art direction tasks, as it does on the CAD & digital marketing arms of a campaign. I see sustainability as an imperative, not a trend, and want my work to illustrate that sustainability within marketing can be just as innovative, engaging and exciting as that delivered by brands of a non-ethical origin.

Aiming to change the perceptions of sustainable fashion amongst Gen-Z consumers, this is a ‘phygital’ concept store and omnichannel marketing campaign for sustainability ratings platform, Good on You.

The store is a multi-faceted space blending education, experience and technology, utilising NFC technology throughout. Workshops are held within in the ‘Slow Down Studio’ segment of the store, whilst customers learn about their conscious choices in the ‘Feel Good Fitting Rooms’.

Customers receive rewards via the brands app when they make actions linked to sustainable behaviours, creating a sense of loyalty and honesty as they are rewarded for actions other than purchasing.

Winner

  • Technology Innovation Award

Commendations

  • Insight Award

External

  • UCLan Degree Show Award Nominee.
  • Competition winner of the Motor Neurone Disease Association, graphic design/packaging project.
  • Shortlisted for the Graduate Fashion Week Marketing Award
  • Shortlisted for the Graduate Fashion Week New Media Award

My proposal for Good On You's first physical retail space, with accompanying omnichannel marketing strategy

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The macro trend research that influenced my campaign

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The micro trend and industry specific research that influenced my campaign

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An infographic overview of my campaign concept. Scan the QR code to view an interactive prototype of the Good On You app

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The 'Feel Good Fitting' room utilises the NFC technology within every products swing tag to educate customers' on the sustainability credentials of the garment they are trying on.

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A selection of social media posts to promote the space and overall campaign. Scan the QR code to view moving image content.

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An illustration of how the NFC chip within every swing tag enables customers to learn more about it's sustainability credentials, view care labels, and add it to their in-app wardrobe.

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An example of the content that would be aimed at Gen Z consumers via a paid advertising partnership with UNIDAYS

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An infographical look at the key dates within the campaign's marketing & PR strategy

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Keywords: marketing, sustainability, jamestresadern, PR


The views and opinions of the students in the Degree Show and on their social media are their own and not that of the University.